It seems that there are some who have immigrated from Mexico (used to be we would call them immigrants, but that just isn’t PC) who prefer the taste of their native Coca-Cola – hereafter referred to as Mexican Coke – to the corn-syrup sweetened American variety. This is mostly an issue to no one, except of course for The Coca-Cola Company. Huh?
That’s right, despite the growing popularity among by what is by most accounts a growing demographic, The Coca-Cola Company is up in arms. Why, you may ask? Simple. Because in the US, the company sold the bottling rights to territories for huge amounts of cash. Now, the people holding those bottling rights are ticked because “their” Coke (the Americanized version) isn’t selling as well in some markets.
The sweet thing – pardon the pun – is that there is very little that anyone can do about it. Mexican Coke is produced legally by bottlers in Mexico, and then third-party distributors move it wherever they like. Customs can’t prevent it from entering the country because it’s a perfectly valid product. Oops. Guess this world economy might be more complicated than some people thought.
Comments
3 responses to “Coke or Coke”
Love is two people sipping Coca Cola from the same straw on a warm sunny day.
It’s true. Soda in other countries is better. Too bad for us.
It’s probably just as well – my wife tells me, from her trip to Bolivia, that Coke in Central and South America (and everywhere else in the world) tastes much better than American Coke.