I admit it. Advertising rarely works on me. I’m much more likely to get excited about seeing a 160GB hard drive for $100, listed in plain text in some obscure computer catalog, than I am to be impressed by the fact that some athelete gets paid to say he eats Fruit Loops. And while I did happen to purchase such a hard drive a while back, I don’t currently know where such a deal is available. Sorry.
I’ve talked about this before. I think it’s because I don’t understand it. Maybe my brain is just wired differently. A fact that I’m thankful for, to be sure. But I don’t get why I should be impressed about the official fast food restaurant of a sports team (that makes sense) or by the fact that some company pays someone millions of dollars for a sticker to put on their race car. I don’t see why that should drive my buying habits.
Luckily for those companies, there are some who do.