Don't Back Down

• Alexa: 341,676
• Google Page Rank: 2-5 (Gotta Love Google!)
• Technorati: 188,960
• Monthly Visitors: 36,500+ (26 Month Average, AWStats)
• Monthly Visitors: 30,000+ (26 Month Average, Google)
• Global People: 27,000+ (via Quantcast)
• Monthly Page Views: 108,500+ (26 Month Average, AWStats)
• Monthly Page Views: 40,700+ (26 Month Average, Google)
• Monthly Page Views: 35,000+ (via Quantcast)
• RSS Readers: 396+/- (Bloglines can vary that significantly!)

Don't Back Down has been active since June of 2003, and contains 1578 entries in a number of categories, covering topics as diverse as the building of the blog to commentary on what is happening in Charlotte, North Carolina, as well as what is taking place in our country and even events around the world, providing multiple ways for you to get your message out!

This 728x90 premium banner ad sits front-and-center on every single page of the site, just below the blog title.

Only one spot is available, and you own the spot for the duration of your contract. The price is $120 per month, working out to a very low CPM. Light animation is allowed but the use of Flash is not permitted. Please keep the image size reasonable.

If you are interested in securing this placement, email your ad to 2008 at jayseae dot cxliv dot org, and PayPal $120 to the same address for each month you would like to run the ad.

Completely reliable visitor statistics can be hard to come by, because nearly everyone uses different metrics to measure both visitors and page views.

According to Google Analytics, for instance, Don't Back Down has received just over 600,000 visitors and nearly 840,000 page views in the last 20 months. That translates to more than 30,000 visitors and almost 42,000 page views each month.

For comparison, AWStats (running locally), reports over the same period of time that there were more than 760,000 visitors and just about triple the number of pages served!

The important question is: Which number is the most accurate? In truth, both are probably accurate, but they measure slightly different things. While the Google number doesn't track certain pages, the AWStats number tracks every page - but not every one will be important to you as an advertister. For instance, you probably don't care about CSS and JavaScript. But it will also include visitors without JavaScript, which Google will not.

So somewhere in the middle of the visitor number is probably the most useful target, while slightly above the page number is probably fairly close to what you want. But I want you to be able to make that judgement for yourself, so I've included both. Let me know if you have any questions, and I'll be happy to provide you with more specifics if you need them.

For an additional tracking tool, I have also started including numbers from Quantcast, which typically reports on the low end, but it does provide similar properties, so you can see what types of users frequent the site, as that might be an even more interesting comparison. Let me know what you think.

All funds are payable in advance, and once the advertisement period has begun, amounts paid are non-refundable.

All addresses, images and text are subject to prior approval. Any rejected advertisements will be promptly refunded.

All advertisements will run from the first of the month to the end of the month.

All advertisements will include a unique login to ad-tracking software for impression and click-through monitoring. Accounts include hourly breakdown and graphing capability, but for detailed analysis, you may wish to provide a unique URL with your advertisement.

Animation in graphics is permitted as specified above, but no Flash is allowed under any circumstances, in order to provide maximum compatibility for advertisements and a pleasant user experience.