How Long Should You Fake It? »
There's a school of thought that says you should Fake It Until You Make It - that even if you aren't successful, that you should pretend that you are successful, because it will make people believe that you are, and that will in turn, lead to success. But just how long do you go on pretending to be a success? As long as it takes, of course. That's the standard answer. How long do real successes go on pretending? The simple answer is that they go on as long as they can keep you believing.
For a quick study, let's take a look at the man everyone loves to hate, John Chow. He took his personal blog from a couple hundred dollars per month in September of 2006, writing relatively decent content, to over $25,000 in December of 2007. All the while, he says that his traffic hasn't really increased (it has certainly increased from that point, but when he does share traffic figures, it shows that it hasn't changed much in recent months), but his monetization strategies have. Perhaps most importantly, it makes you wonder - has he made it, or does he fake it?
