The Importance of Timing on Election Day »
With the primaries just a bit over two weeks away, I thought it important to mention a lesson that I learned slightly after the last election: The importance of timely material. More specifically the importance of the timely arrival of material.
If you're like myself and millions of others out there, as an election draws near, you are very likely bombarded by mailings and phone calls to tell you to vote for someone - or, perhaps, to not vote for someone. There's a very likely chance that you simply deposit the mail in the trash (or, if you're a good neighbor, in the recycle bin) without ever looking at it. This is generally what I do.
But one piece of mail caught my attention after the last election, and I thought it worth mentioning. I think that just about everyone will find it interesting.
