Don't Back Down

Posted by Chad Everett on August 7, 2007

What Affects My Advertising Revenue? »

I recently posted about one year of advertising here on the blog. Over that year, advertising revenue has gone up by about 50%. But over that time, what has changed? Why exactly did the revenue go up over the last year? I am certainly no expert, but I have been able to draw a few conclusions about what causes the data to fluctuate during that period.

Perhaps the most interesting time period has happened over the last month. For much of that time, I actually haven't written anything (some posts dated during that time have now been posted, because I've frantically been posting in order to catch up - but these were post-dated, after-the-fact). So during this entry, I'll cover that too. While it's been mentioned that the site doesn't make boatloads of money, it does provide an interesting look at some mechanics of how things seem to work - at least in the context of this particular implementation.

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