The Pure Power of Wal-Mart »
In a world caught up in trying to pinch pennies whenever and wherever they can, retail behemoth Wal-Mart is getting caught up in a new and what seems - at first - an unlikely promotion. According to an article at Fast Company, Wal-Mart aims to change the country's perception of "swirls" - more appropriately known as the compact fluorescent lightbulb. What seems unlikely is that swirls cost more than your standard bulb.
Their goal is that they want to sell every one of their regular customers over the next 12 months - 100 million in all - one swirl bulb. It's probably a reasonable goal, but in some respects, they have their work cut out for them. Most people have seen these bulbs. We all have. Usually they sell for something like $3 each, next to regular old light bulbs that sell for something more like $0.50 each. Which do you reach for when you buy? If you're anything like me, you probably reach for the standard bulb.
