Purple Cow »
The subtitle of this book is "Transform Your Business by Being Remarkable".
What I really found remarkable was that this book could be published. The concept is sound, but it could have been well-covered in a brochure, rather than being extended for some 140 pages. Don't spend millions on mass-media ads, as they don't work like they used to work. Instead, find a niche you can service exceptionally well, and offer remarkable service or an outstanding product to this niche. Any questions?
Comments (2)
This is a good book. Very significant to our breed of promoter. Good call in digging it up!
Posted by Darryl | September 24, 2005 8:52 AM
so true!
Posted by BobChao | September 28, 2005 12:48 PM