Be Careful What You Make »
So it seems that an unamed shipping giant has a problem with the FedEx Furniture web site (also see the related Furniture Blog). The thing I don't understand is why they have a problem. I guess there could be an issue with everyone wanting to rush out and pick up some free shipping boxes to build furniture for their home or something - but let's be real.
While it's a fun idea, how many people are actually going to build furniture for their home out of shipping boxes? I suspect that the number is remarkably low, and that any loss that can be attributed to runs on packaging material could easily be offset by the amount of advertising gained from being feature so prominently, well, everywhere.
